Sarah Jezek has over 15 years marketing experience, specializing in lead funnel optimization and demand generation. Her past experience spans all traditional and digital marketing channels including SEO, content marketing, PPC, social media, content marketing, and email marketing. 

As a pipeline driven marketer, her decisions are led by the formula behind the conversion funnel, understanding where a marketing team (whether one or 15) should focus time and effort on making improvements, for the best possible ROI of the marketing budget. To compliment the science behind her strategy Sarah spends a good portion of her time digging into the customer and understanding how to better connect. 

Sarah is currently the Sr. Director of Marketing at Coconut SoftwareBefore joining Coconut, Sarah served as Vice President of Marketing at iotum inc, a Deloitte Tech Fast 50 winner, placing within the top 10 in Canada during her tenure.

Prior to her time at iotum, Sarah managed all marketing initiatives with a focus on demand generation and digital initiatives for technology vendors including Blueprint Software Systems and ADBASE Inc. Her experience in technology and marketing also includes digital design, marketing research, public relations, event marketing, and experience in start-up environments. She's even built an application (yes, she can code too) for Facebook, as a growth hack.

Sarah holds a degree in Communications from Wilfrid Laurier University, with a minor in Mathematics and Business French. She has also earned certificates in Copywriting, Advertising, Marketing and Professional French Translations from Humber College and University of Toronto.